3.19.2011

SENSE CLOTHING - CHASING THE CATALOG SHOOT

                                  Photos by C. Whitney-Ward

Santa Fe's SENSE Inc. launched its first collection of  soft and sensual active & pleasure clothing in 2005, and today these elegantly simple designs are  in over 200 stores throughout the United States.  And be warned, if you slip into  something  SENSE you'll be hooked.  According to founder & CEO  Robin Beachner,   the pieces  mix and match beautifully and can go  from pilates in the morning  to cocktails in the evening. And they pack like a dream.  "You can take six pieces of SENSE to China and be ready for just about anything," says Robin, who graciously allowed me to photograph while Peter Ogilvie was shooting their latest catalog.


SENSE has a  retail /warehouse space off of W. San Mateo.  The "front" room has display racks of yummy clothing  in gently-hued colors.




The "back" room is where the catalog shoot happened.



Everything was carefully choreographed &
 the make-up artist did  her subtle magic.





The models took center stage and Peter started snapping away...
and so did I.






The SENSE crew coached from behind.

It's a wrap!


Thanks Kathy & Robin for letting me crash the shoot!

sense
851 W. San Mateo
505.988.5534




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